Steve Potts, COO at Robbins Financial in Bentonville and Branson, Arkansas

Steve Potts, MBA

COO

    Chief Operating Officer

    Steve serves as Chief Operating Officer at Robbins Financial, leading innovation, AI, operational excellence, strategic growth, and team performance. His background includes leadership at Walmart, overseeing a $5.27B P&L, and founding AI-driven technology ventures.

    Proven Leadership: Brings data-driven insight, process optimization, and innovation to build scalable, high-performing teams.
    Married & Blessed: Married 23 years to his wife Dedra, a dedicated teacher and partner in life and faith.
    Family First: Proud father to two exceptional kids and a firm believer that time together—on the boat, the golf course, or vacation—is time well spent.

    Back to Team

    You’ve Worked Hard To Get Here.
    Let’s Make Sure It Counts.

    Start the Conversation